Privacy Policy

Last updated: March 2026

This Privacy Policy explains how TrueStyle ("we", "us", "our") collects, uses, and shares personal data when you visit our website, make a purchase, or otherwise interact with us (together, the “Services”).

Scope: This Privacy Policy applies to customers in the United Kingdom.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or legal requirements. The latest version will always be available on this page.

What Personal Data We Collect

1. Information You Provide Directly

  • Contact details: Name, billing and delivery address, email address, telephone number
  • Order information: Products purchased, payment confirmation, delivery details
  • Account information: Username and encrypted password
  • Communication: Messages sent to our customer support team

2. Information Collected Automatically

  • Device and browser information
  • IP address
  • Usage and interaction data
  • Cookies and similar technologies

3. Information from Third Parties

  • Payment and delivery service providers
  • Marketing and analytics partners
  • Shopify as our e-commerce platform

How We Use Your Personal Data

We use personal data for the following purposes:

  • Processing orders and payments
  • Delivery, returns, and refunds
  • Providing customer support
  • Improving our website and services
  • Marketing and advertising (where permitted by law)
  • Security and fraud prevention
  • Compliance with legal obligations

Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Ensure the functionality of our website
  • Analyse website usage
  • Personalise content and advertising

You can manage or disable cookies via your browser settings or through our cookie banner. Please note that this may affect website functionality.

Sharing of Personal Data

We only share personal data where necessary, including with:

  • Service providers (e.g. payment processing, delivery, IT, analytics)
  • Shopify as our hosting and e-commerce platform
  • Marketing and advertising partners
  • Authorities where required by law
  • Companies within our corporate group

We do not sell personal data.

Shopify

Our store is hosted by Shopify Inc. Shopify processes personal data to provide and improve its services. More information is available here: https://privacy.shopify.com

International Data Transfers

Your personal data may be processed outside the United Kingdom.

Where this occurs, appropriate safeguards are implemented, such as:

  • UK International Data Transfer Agreement (IDTA)
  • Standard contractual safeguards where applicable

Children’s Data

Our Services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children.

Data Security & Retention

  • We implement technical and organisational measures to protect personal data
  • Data is retained only as long as necessary for the stated purposes or legal obligations

Your Rights

Under UK data protection law, you may have the right to:

  • Request access to your personal data
  • Request correction or deletion
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent where applicable
  • Lodge a complaint with a supervisory authority

To exercise your rights, please contact us using the details below. We may request additional information to verify your identity.

Marketing Communications

  • You can unsubscribe from marketing emails at any time using the unsubscribe link or by contacting us
  • Transactional emails (e.g. order confirmations) are not affected

Third-Party Websites

Our website may contain links to external websites. We are not responsible for their content or privacy practices.

Contact

Data controller:

TrueStyle
Abraham Rademakerstraat 9
7425 PG Deventer
Netherlands

Email: info@truestyle.uk
Phone: +44 7782 221134
Contact: via our contact form


Customer Service Hours (GMT):

  • Monday to Friday: 08:00 – 17:00
  • Saturday: 08:00 – 12:00
  • Sunday: Closed

If you have any questions about this Privacy Policy, please contact us.

Supervisory Authority

  • Information Commissioner’s Office (ICO)

This Privacy Policy is intended to comply with UK GDPR and applicable data protection laws.